Bring the house in the conversation
Eighty-five per cent of luxury clients already consult an AI assistant before a considered purchase.
An app built with Alpic brings the house's own voice, imagery and creations into that conversation, on its own terms, rather than leaving them assembled from whatever the open web returns.
THE SHIFT
Desire was shaped in rooms luxury houses alone controlled, long before a client gave voice to a preference. An AI assistant is a room the house does not own, and yet the conversation begins there: a channel that has taken in over a billion users in three years, in which luxury houses risk being reduced to a block of generated text.
Looking away will not keep it from happening. Building a presence inside it, on the brand's own terms, might. Louis Vuitton presented its ChatGPT app, built with Alpic, at VivaTech in June 2026, opening largely unclaimed doors across fashion, leather goods and haute horlogerie.
Weekly active users on ChatGPT alone, and growing.
of luxury shoppers already turn to a general-purpose assistant to inform a purchase.
BUILT FOR LUXURY HOUSES
Wherever buyers ask, you're the product they see.
An MCP app connects your product catalog and buying flow to every AI assistant your customers already use, regardless of your area of expertise.
Fashion
Surface your products and values to AI assistants. Let buyers buy from the chat, or let them book a fitting.
Search
Buying
Outfit advice
Decoration
Share the story of your designer pieces to control the narrative and highlight their scarcity.
Live inventory
Live rates
Storytelling
Cars
Users personalize their future car in the conversation, and let them book a test drive to confirm their choices.
Personalization
Geo-aware
Multi-language
BRAND EXPERIENCE
There are things a house keeps for itself.
An AI assistant will describe the house whether it takes part or not. Inside an app, the house sets the terms itself.
An identity of its own
Creative direction signs off typography, palette, product cards and full-screen moments, and imagery.
A direct line into inventory
Real stock, the house’s own account of a collection, and price shown or withheld by market, never a guess.
A journey, and a memory
A show before a product, then an advisor or a fitting, descriptions as your advisors would speak. The feeling of the brand, from the conversation.
“It’s sold out everywhere, but a few grey market dealers list it around 30% over retail.”
“The Robe Lisière is cut in small series. One is held at Rue Saint-Honoré until Friday, in your size.”
HOW IT WORKS
From the house’s systems into the conversation
You already have the catalogue, the stock and the appointment book. We compose the conversation around them, build the app, and place it where clients are already asking.
1
Built on your systems
We sit down with your team for the design, then co-build a lightweight MCP server on top of your existing infrastructure & APIs. No migration, no rewrites.
POST /buy
2
Placed where they ask
One app, every assistant.
We attend to each submission for ChatGPT, Claude, etc. and keep the listings current as the platforms move.
3
Observe &
refine
Which intentions reach your house, and where each one leads. Client relations read the conversation as they would a window, and refine what the app is able to answer.
WHY ALPIC
An expert team, from start to finish
Most agencies build apps. Our team ships infrastructure and AI products at scale. We stay involved through launch and beyond as your new distribution channel grows.
