Bring your world into the conversation
Long before a client reaches the boutique, the first account of your house is written by an assistant. An app built with Alpic lets you write it instead: your voice, your imagery, your inventory, directly inside ChatGPT and Claude.
THE SHIFT
Desire was long shaped in rooms luxury houses controlled: a catwalk, a boutique, a private view. The AI assistant is a room they do not own, and it is where the client now begins.
A citation there reduces a brand to a block of generated text. An app renders it in full, on the brand's own terms, with its own imagery and the pieces it actually holds. Across fashion, leather goods and haute horlogerie, most of the doors worth opening are still unclaimed.
Weekly active users on ChatGPT alone, and growing.
of luxury shoppers already turn to a general-purpose assistant to inform a purchase (McKinsey)
BUILT FOR LUXURY
Wherever the client asks, you answer
One MCP app connects your catalogue, your inventory, and your entire brand universe to every assistant your clients already use.
Fashion
A client describes an occasion. You answer with pieces held in their size, then offer the fitting or the boutique.
Search
Styling advice
Appointments
Interiors
The story behind a piece, told by you, before a price is ever shown. Scarcity stated by the maker rather than guessed at on a forum.
Live inventory
Provenance
Editorial
Automotive
A client configures the car inside the conversation, in their own language, then books the drive that settles it.
Configuration
Nearest dealer
Multilingual
BRAND EXPERIENCE
There are things you keep for yourself.
An assistant will describe you whether you take part or not. Inside an app, you set the terms.
1
An identity of your own
Typography, palette, product cards, pictures, full-screen takeovers, embedded film of the latest fashion show, or associated pieces. The brand creative direction can build a true online AI experience for the customers.
2
A direct line into your inventory
Pieces you actually hold, the ones only available in certain locations, your own account of a collection, and a price shown or withheld by market. You can offer the same guarantee of accuracy the house already gives in the boutique.
3
A journey, and a memory
A show before a product, then a fitting or an appointment, with every piece described as you would. The assistant is invoked inside a conversation already under way, so it often knows who the piece is for before you are even named.
WHY ALPIC
An expert team, from start to finish
Most agencies build apps. Our team delivers infrastructure and AI products at scale. We stay involved through launch and beyond as your new distribution channel grows.
