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Travelers are already searching for their next holidays on AI assistants. Make sure they find you.

Alpic helped launch Awaze's holiday rental inventory in AI conversations.

Awaze, Europe's largest holiday rental provider, partnered with Alpic to build a ChatGPT app for cottages.com that makes their UK inventory discoverable in AI conversations. Alpic delivered a production-ready app in weeks that connects live availability and pricing to conversational AI search. Travelers now search for properties using natural language and seamlessly transition to booking, while Awaze maintains their familiar brand experience and strengthens customer loyalty in this new distribution channel.

Awaze, Europe's largest holiday rental provider, partnered with Alpic to build a ChatGPT app for cottages.com that makes their UK inventory discoverable in AI conversations.

Alpic delivered a production-ready app in weeks that connects live availability and pricing to conversational AI search. Travelers now search for properties using natural language and seamlessly transition to booking, while Awaze maintains their familiar brand experience and strengthens customer loyalty in this new distribution channel.

A new distribution challenge

Travel customers were increasingly planning trips in ChatGPT, Claude, and other AI assistants, using natural language. Awaze needed to:

Make their live inventory searchable through conversational queries across AI platforms

Connect real-time availability and pricing to AI-powered search

Enable complete discovery-to-booking experiences without users leaving the conversation

Deploy not just to ChatGPT, but across Claude and other AI assistants

Move fast: the window for early-mover advantage was closing

Our solution

Alpic helped Awaze build an AI-native app that would work across ChatGPT, Claude & all MCP-compatible agents. The app connects Awaze's live inventory to AI conversations, enabling travelers to search using natural language, view real-time availability and pricing, and seamlessly transition to booking on cottages.com.

Beyond development, Alpic handled the complete deployment process, going from idea to production in weeks. We helped ensure technical compliance and platform approvals, alongside production hosting and monitoring. No need to manage infrastructure.

The results

Production app in weeks

From initial conversations to live deployment across AI platforms, we delivered in weeks instead of months.

Multi-platform presence

Across ChatGPT, Claude, and MCP-compatible AI assistants, giving Awaze distribution where travelers are searching today.

Live conversational search

Travelers search cottages.com properties using natural language and receive real-time availability and pricing, connecting inspiration to booking instantly.

Familiar brand experience

With a custom app featuring a familiar UX and UI, users interact with a brand they trust, allowing Awaze to strengthen customer loyalty while leveraging this new channel.

"

AI is changing how customers discover and book holidays, and demand for AI-powered planning tools is growing rapidly. Launching inside ChatGPT means we can now do this for customers with an easy to use and conversational tool that feels a lot like talking about your next stay with a friend or relative.

Matthew Price, CEO of Awaze

Get your own AI App

Set up some time to with us to start the development of your own ChatGPT App and ensure a good brand experience on AI assistants today.

Questions about Alpic?

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How can I bring my offering on AI assistants like ChatGPT or Claude?

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